Derek Featherstone published a blog entry on September 20, 2016 entitled, 10 Things People with Disabilities Wish Online Retailers Knew, https://www.ecommercetimes.com/story/85578.html.
This is a great resource for ALL online pages. Derek reviews not only the issues facing users but also provides options for the site owner to eliminate the barrier.
Derek provides insights regarding how users react to websites where they have trouble navigating or understanding a site and also how to:
make images usable regardless of how the image is accessed
make videos effective
make color schemes inclusive
allow users to easily find what they want
target the information on the website
avoid elements which turn users away
make key elements on the site, such as store checkout, easy to use
allow users to provide feedback
As Derek indicates, “… inclusive design helps everyone…”